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Name : Laila Ashour

Academic Rank: Assistant Professor

Administrative Position : Faculty Academic Member

Office 9307       Ext No 9307

Email : lashour@uop.edu.jo

Specialization: Marketing

Graduate Of: Amman Arab University For Graduate Studies

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Qualification

    Qualification

    University

    Country

    Year

    Bachelor
    University of Jordan
    Jordan
    1989
    Master's
    University of Jordan
    Jordan
    1998
    Ph.D
    Amman Arab University For Graduate Studies
    Jordan
    2006



  • Journal Paper





      Tamather Shatnawi & Laila Ashour & Dana Kakeesh, " "Investigating the impact of atmospherics and online flow cues on visiting intentions: the case of Jordan' virtual tourist Centre" " , "International Journal of Electronic Marketing and Retailing",Vol.11,No., Inderscience Enterprises Ltd, Geneva-Switzerland, 04/01/2020 Abstract:
      Using the stimulus-organism-response (S-O-R) framework, this study aims to investigate the impact of atmospherics and online flow cues of Jordan virtual tourist centre on visitors' affective and cognitive states, which are assumed to affect their visiting intentions. This is based on the fact that m


  • Doctoral Dissertation





      Laila M. Ashour, " Relationship Marketing as a Base for Achieving Customer Loyalty " , "",Vol.,No., , Amman, Jordan, 12/27/2006 Abstract:
      The study tried to find the most important factors (dimensions) of relationship marketing that affect customer loyalty in five- star hotels in Jordan
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