University of Petra

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Name : Laila Ashour

Academic Rank: Assistant Professor

Administrative Position : Faculty Academic Member

Office 9307 Ext No 9307

Email : lashour@uop.edu.jo

Specialization: Marketing

Graduate Of: Amman Arab University For Graduate Studies

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Qualification

University	Country	Year
University of Jordan	Jordan	1989
University of Jordan	Jordan	1998
Amman Arab University For Graduate Studies	Jordan	2006

Journal Paper

Tamather Shatnawi & Laila Ashour & Dana Kakeesh, " "Investigating the impact of atmospherics and online flow cues on visiting intentions: the case of Jordan' virtual tourist Centre" " , "International Journal of Electronic Marketing and Retailing",Vol.11,No., Inderscience Enterprises Ltd, Geneva-Switzerland, 04/01/2020

Abstract:

Using the stimulus-organism-response (S-O-R) framework, this study aims to investigate the impact of atmospherics and online flow cues of Jordan virtual tourist centre on visitors' affective and cognitive states, which are assumed to affect their visiting intentions. This is based on the fact that m