Administrative Position :
Faculty Academic Member
- Assistant Prof , 2/10/1999 , Applied Sciences University.
- Associate Prof , 25/3/2006 , Applied Sciences University.
- Prof. 11/6/2012 , Applied Sciences University.
- Bachelor: Business Administration, Applied Sciences University, Good, 1995 , Amman – Jordan .
- Master: Business Administration /Tourism Marketing, Mosul University, V.Good , 1997 , Iraq .
- Ph.D: Business Administration / Tourism and Hotels Marketing, Mosul University, Good , 2000 , Iraq .
Experience and Academic Position:
- From 1 oct 1999-2009 Lecturer in Dept of Hotel Management, Applied Sciences University.
- 2006 – 2009 Head of Hotel management, Applied Sciences University.
- 1 oct 2010 -2014 Lecturer in Department of Marketing, Applied Sciences University.
- 2009-2013 Head of marketing Department, Applied Sciences University.
- 2012-2014 Assistant Dean for Graduate Studies, Applied Sciences University.
- 1 September 2015- till Nowadays Lecturer in Department of Marketing, University of Petra.
- 1 September 2015- till Nowadays Deputy Dean, University of Petra.
- Part time Lecturer at ether Universities.
ا.د. اسعد حماد ابو رمان, " تقييم مواقف واتجاهات النزلاء في الفنادق " , "المجلة الاردنية للعلوم التطبيقية",Vol.المجلد 4,No.العدد 5, جامعة العلوم التطبيقية, عمان الاردن, 10/27/2001
تهدف هذه الدراسة الى معرفة مواقف واتجاهات النزلاء تجاه الخدمات الفندقية المقدمة لهم وخاصة فنادق فئة الاربعة والخمسة نجوم ، فضلا عن توضيح دوافع او مبررات ارتياد هذه الفئة من الفنادق وتحليل ارائهم تجاه خدمات الطعام والشراب وخدمات الايواء وبيان دور العاملين في تلك الفنادق في تعزيز الرضا الخاص بالعملاء
Faleh, A. Alhawary, As'ad, H. Aborumman, " Measuring the Effect of Academic Satisfaction on Multi-Dimensional Commitment: A Case Study of Applied Science Private University in Jordan " , "International Business Research",Vol.4,No.2, www.ccsenet.org/ibr, canada, 05/12/2011
The purpose of this study was to empirically test whether academic satisfaction (university vision, respect and
recognition, relationship with colleagues, teamwork, incentives, management support, salary) has an effect on
university commitment (affective, normative, continuance), The population comprised of academic staff in Applied
Science Private University, a questionnaire survey was adopted to collect the primary data from the respondents
whom they were randomly selected using a stratified sampling technique, a total of 300 questionnaires were
administered to potential respondents from the 9 faculties.The study findings indicate that overall academic
satisfaction has a statistical significant effect on overall university commitment, it also reveals that university vision,
teamwork, management support, salary and work environment has more impact on overall university commitment
than respect and recognition, relationship with colleagues and incentives.
Keywords: Academic Satisfaction, Commitment, Private University, Jordan
Suleiman Al Khattab and As' ad H. Aborumman, " Healthcare service quality: comparing public and private hospitals in Jordan " , "international business management ",Vol.5,No.5, medwall journal , pakestan, 05/01/2011
The purpose of this paper is to shed the light on healthcare services quality in Jordan, and to compare the service quality of different providers (i.e. public and private hospitals). The survey instrument in a questionnaire form was designed to achieve the research objectives. The study applies the modified scale of the SERVQUAL instrument to compare and evaluate hospital services in Jordan. The study consisted of 250 randomly chosen patients who received treatment in the public and private hospitals. The questionnaire was completed by a total of 221 (88.4%). The private hospital service is regarded as being of superior quality to that provided by the public hospitals; satisfaction of the patients seems to be the most important factor for both private and public healthcare providers. The results can be used by hospital managements, and policy- makers and academics to creatively reengineer and redesign their quality management processes, and the future direction of their more effective healthcare quality strategies to improve hospital performance and the service quality afforded to patients. This paper contributes to research on healthcare services by understanding how the concept of service quality is adopted by private and public hospitals.
Keywords: Healthcare, Patient satisfaction, service Quality, Public/Private Hospital.
As'ad, H. Aborumman, Faleh, Abdelgader, Alhawary, Hani, J. Irtaimeh, " Enhancing Holiday Travelers Loyalty toward Traveling Agents through the Relationship Quality: An empirical Study on the Jordanian Travelers " , "INTERNATIONAL JOURNAL Of ACADEMIC RESEARCH",Vol.3,No.4, www.ijar.lit.az, B a k u , A z e r b a i j a n, 07/01/2011
The purpose of this study is to examine empirically whether relationship quality namely, satisfaction, commitment, trust, communication and conflict handling has impact on the level of loyalty for Jordanians holiday travelers toward traveling agents, a conceptual framework was developed and tested,. A questionnaire was designed to collect primary data from the respondents whom they travel outside of Jordan for the purpose of vacation and recreation through travel agents (organized traveling). Sample was selected based on purposive sampling technique. Multiple regression and stepwise analysis techniques were used to test the study hypothesis. The empirical study results revealed that satisfaction, commitment, trust and conflict handling have more significant impact on Holiday Travelers Loyalty, while communication has no significant effect on loyalty.
Key Words: Relationship Quality, Loyalty, Tourism, Travel Agents, Jordan.
Assad Hammad Abo-Rumman, Ala`Eddin Mohammad Khalaf Ahmad, " The Impact of DTCA on the Physician-Patient Relationship: An Empirical Investigation in Jordan " , "International Journal of Marketing Studies",Vol.4,No.2, Published by Canadian Center of Science and Education, Canadian, 04/01/2012
Purpose – The purpose of this research is to investigate the feasibility of adoption of direct to consumer
advertising (DTCA) in the Jordanian market and examine the impact of potential DTCA on the physician-patient
relationship, especially, satisfaction, trust and commitment within the Jordanian health market.
Design/Methodology/Approach – A purposive sampling technique was employed to recruit 50 physicians
representing the desired range of demographic characteristics (e.g. age, educational level, type of medical
specialty, and experience in health services sector).
Findings – This research showed that if the Jordanian health market adopts DTCA techniques it will result in a
negative effect on the Jordanian physician-patient relationships.
Originality/value – The research uniquely examines concept of DTCA and proposes how they might be applied
to health and pharmaceutical industry in Jordan. It proposes new areas for research relating to the definition of
DTCA in the health industry, the paper also makes key recommendations towards the new concept of DTCA.
Keywords: DTCA, Physician-patient relationship, Satisfaction, Trust, Commitment, Jordan
Azzam Azmi Abou-Moghli, 2As'sd H. Abo-Rumman, " Influential Relationship Between Human Resources Management Practices (HRMP) and Organizational Performance: A Study on Five-Star Hotels in Jordan " , "American Academic & Scholarly Research Journal",Vol.4,No.5, www.aasrc.org/aasrj, usa, 09/12/2012
Abstract. This study examines one of the important topics in the hotel services sector, that is
human resources and the extent of their influence on the organizational performance in fivestar
hotels in the Capital City of Amman in Jordan. The study dealt with (170) workers in
these hotels to underline the influential relationship between human resources management
practices (HRMP) and organizational performance. Reliability analysis, descriptive statistics,
and multiple regression analysis were performed. The study concluded that a large portion of
changes in performance are ascribed to practices of human resources management of
Jordanian hotels. The most influential dimensions in the organizational performance were:
selection and placement policy, performance appraisal, and finally the work teams' policy.
Meanwhile, the influences of other human resources practices varied proportional to the
performance indicators duly established for this study.
Keywords: Human Resources Management Practices (HRMP), Performance, Hotels, Jordan.
Dr. Ghaith Mustafa Al-Abdallaha, Dr. Asad H. Abu-Rummanb, " The Effect of Brand Associations on Customer Loyalty: Empirical Study on Mobile Devices in Jordan " , "American Academic & Scholarly Research Journal",Vol.5,No.1, www.aasrc.org/aasrj, usa, 02/01/2013
Abstract. Customer loyalty is becoming more important to most firms; it is an excellent
defense against the growing competition, therefore understanding the brand associations that
effect loyalty will help the firms considerably in preparing the proper strategies and new
products development. The main objective of this study is to understand the effect of eleven
brand association dimensions (drafted from Aarker’s brand associations dimensions) on
customer loyalty in the field of mobile devices in Jordan. The population of the study was
selected to be the universities students in Jordan. One main hypothesis was formulated based
on the literature review. A restricted research methodology was used and data was collected
using questionnaire, 488 personally submitted questionnaires were distributed. Statistical
Package for the Social Science (SPSS) was chosen to describe and analyze the data of 421
filtered and screened useable questionnaires. Results showed that there is a significant effect
of brand association on customer loyalty, discussion on the most important dimensions
effecting customer loyalty was provided. Conclusion and recommendations were developed
based on the results of the study.
Keywords: Brand Associations, Brand Characteristics, Brand Image, Brand, Loyalty, Mobile
Mohammad R. Odeh1 & H. Abu-Rumman As’ad2, " The Impact of Jordanian Shopping Malls’ Physical Surrounding on Consumer Buying Behavior: Field Study " , "International Journal of Marketing Studies",Vol.6,No.3, Published by Canadian Center of Science and Education, Canadian, 04/21/2014
Purpose—The purpose of this research is to investigate the physical surrounding and its elements such as
ambient conditions, design factors, and social factors in Jordanian shopping malls and also its affect on
consumer buying behavior to attract them to spend more money, spend more time, unplanned purchase , and also
satisfactions. And the research found that there is a strong relationship between physical surrounding and its
elements with consumer buying behavior.
Design/Methodology/Approach—convenience random sampling was employed to recruit 200 mal shoppers
representing the desired range of demographic characteristics (e.g., age, level of education, gender, nationality,
marital status , shopping time).
Findings—this paper showed that paying more attention to the physical surrounding will help in increasing
consumer buying behavior by spending more time, money, and satisfaction.
Keywords: physical surrounding, ambient conditions, design factors, social factors, consumer buying behavior
Anas Y. Alhadid1 & As’ad, H. Abu-Rumman2, " The Impact of Green Innovation on Organizational Performance, Environmental Management Behavior as a Moderate Variable: An Analytical Study on Nuqul Group in Jordan " , "International Journal of Business and Management",Vol.9,No.7, Published by Canadian Center of Science and Education, Canadian, 04/22/2014
Purpose: The purpose of the study is to examine the impact of green innovation (green product innovation,
green process innovation) on organizational performance. The study was applied on Jordanian industrial
companies, specifically on Nuqul Group in Jordan.
Design/Methodology/Approach: The questionnaire was developed and distributed by 143 questionnaires to the
higher managerial employees and the middle managerial employees (General Manager, Assistant General
Manager, head of department, assistant head of department and supervisors). The researchers used the Simple
regression and stepwise analysis to measure the effect of Green Innovation on Organizational Performance, and
Environmental Management Behavior as a Moderate Variable.
Finding: The most important finding of the study is having impact of moral green innovation in organizational
performance, and also there is impact of the environmental management behavior as a moderator variable
between green innovation and performance organizational.
Implications: This study confirms the presence impact of green innovation in organizational performance, and
this confirms that the practices of green economic and green management have significant benefits at the level of
the national economy and achieve significant savings at the level of the Industrial sector.
Keywords: innovation, green marketing, environment, performance
D’ames, adeeb, Abu Rumman as'ad, " THE IMPACT OF SELF-SERVICE TECHNOLOGY ON CONTINUOUS BEHAVIORAL INTENTIONS: A STUDY ON E-BANKING USERS IN JORDAN " , "International Journal of Economics, Commerce and Management",Vol.Vol. II,,No.Issue 7, http://ijecm.co.uk/, United Kingdom, 10/15/2014
The aim of this study is to investigate the impact of Self-Service Technology on Continuous Behavioral Intentions, Consumer Readiness as a Moderate Variable on a Sample of E-Banking users in Jordan. To achieve the research`s objectives the researcher used the descriptive analytical method because of its relevance to this kind of research. Research`s population consisted of the customers of (25) Jordanian Banks, commercial and Islamic Banks, while the research sample was a random sample selected from the banks’ customers. Data collection was conducted from primary and secondary sources. A questionnaire designed by the researcher was used for collecting the primary data. SPSS program was used for data analysis; the results showed that there is impact of overall dimensions of self service technology on continuous behavioral intentions in Jordanian banks. Keywords: Self Service Technology (SST), Continuous Behavioral Intentions, Banking, Jordan
Mahmoud Atta Al Tawalbeh, As'ad H. Abu-Rumman, " THE IMPACT OF MARKETING-ORIENTATED PRICING ON PRODUCT MIX PRICING STRATEGIES AN EMPIRICAL STUDY ON THE MOBILE TELECOMMUNICATION PROVIDERS IN JORDAN " , "International Journal of Economics, Commerce and Management",Vol.Vol. III,No.Issue 1,, http://ijecm.co.uk/, United Kingdom, 01/01/2015
The research aim to investigate the impact of marketing oriented pricing (that company's use as approach for their marketing activities which is centralized in three main factors: customer, competition, and market defined as independent variables) on the product mix pricing strategies that include three main strategies: complementary, bundling and customer value which is defined as dependant variables. Also the research considered pricing objective as moderating variable divided into three objectives: profit, market share and sales maximization. Because of the importance of these three topics to the mobile telecommunication providers this research set out to examine the Impact of the marketing orientated factors on product mix pricing strategies. The Jordan telecom sector was the population of the study, and sample included 121 employee from three companies: Zain, Orange and Umniah. Hypothesis testing was done using simple regression, stepwise regression and hierarchal tests. The results showed that there is a significant impact of the overall of marketing oriented pricing on the overall product mix pricing and after performing a stepwise regression the results showed that there are a significant impact of the marketing orientated pricing on the complementary, bundling and customer value. In case of moderating variable, researcher found significant impact whenever the pricing objectives interact with marketing orientated as an independent variable on product mix pricing strategies. The researcher recommends that the companies should focus more on marketing orientated pricing and share it in the marketing strategy of the company.
Keywords: Marketing Orientation, Pricing Strategies, Pricing Objectives, Telecom, Jordan.
Salah M. Diab, Faisal A. AL-Bourini, Asad H. Abu-Rumman, " The Impact of Green Supply Chain Management Practices on Organizational Performance: A Study of Jordanian Food Industries " , "Journal of Management and Sustainability",Vol.5,No.1, Canadian Center of Science and Education, Canadian , 11/01/2015
The purpose of this study is to test The Impact of Green Supply Chain Management Practices on Organizational Performance: A study On Jordanian Nutrition Industries. The Data was collected through a questionnaire; the consistency percentage was 85%; Cranach's alpha for all the domains and the whole tool is (0.89). Means, standard deviation, and simple and multiple linear regressions analysis were used to test the study hypothesis and the relationships between the dependent and independent variabeles. The researcher built the model and hypothesis based on the dimensions of green supply chain management practices. The researchers chose (6) firms specialized in industrial food sector and which the firms that applied the concept of green manufacturing. The results of the study showed that there was an impact of green supply chain management practices and its elements on organizational performance. The implications of this study are; academic implications, and managerial implications. The researchers include all the green supply chain management elements, on organizational performance which are; environmental performance, financial performance, and Operational Performanc. As a recomendation for this study, it may play an important role for managers and firms through understanding the green supply chain management and increasing the sales and benefits.
Faisal Al Bourini, As'ad, H. Abu-Rumman and Anas Y. Alhadid, " The Impact of Leadership style as a Moderator Variable on the Relationship between Leadership practices and Organizational Performance Analytical Study on Jordanian Commercial Banks " , "Journal of Advanced Social Research",Vol.5,No.2, malaysia, malaysia, 02/01/2015
The purpose of the study is to examine the impact of Leadership both transformational and transactional style as a Moderator Variable on the Relationship between leadership practices and Organizational Performance, Analytical Study on Commercial Banks on Jordan. The questionnaire was developed and distributed to the higher managerial employees and the middle managerial employees (General Manager, Assistant General Manager, head of department, assistant head of department and Branch manager). The researchers used the multiple regression and hierarchy regression analysis to measure the impact of Leadership practices on Organizational Performance and leadership style both transformational and transactional style as a Moderator Variable on the Relationship between leadership practices and Organizational Performance. The present study of the relationship between leadership practices and organizational performance had an positive effect, also the interaction between leadership practices and leadership style (transformational and transactional style)were positive. To add to the current problems that Iraq is facing now, a dispute between Iraq’s‟ federal government and Kurdistan’s regional government over foreign investment in Kurdistan’s oil reserves have risen even more with very fast developments in the country which will show its effect on the FDI patterns in petroleum sector.
Keywords: Leadership, Style, Practices, Performance, Banks, Jordan.
ANAS Y. ALHADID, AS'AD, H. ABU-RUMMAN, " Effective Determinations on Organization Agility Practices: Analytical Study on Information Technology organization in Jordan " , "International Review of Management and Business Research",Vol.4,No.Issue.1, www.irmbrjournal.com, usa, 06/01/2015
Purpose – The purpose of the study is to examine the Effective Determinations on Organization Agility
Practices, Analytical study on information technology organization in Jordan. Design/Methodology/
approach: The questionnaire was developed and distributed to the higher managerial employees and the
middle managerial employees). The researchers used the simple regression analysis to measure the impact
of organization agility on Organizational Performance. Findings: The present study of the relationship
between organization agility and organizational performance had a positive effect.
Keywords: Organization, Agility, IT, Practices, Jordan
Suleiman Al Khattab1* As'ad Abu-Rumman2 Reham Abed2 Sliman Alsoboa3, " The Impact of Indirect Consumer Pharmaceutical Advertising on the Physician-Patient Relationship Quality " , "European Journal of Business and Management",Vol.7,No.22, www.iiste.org, www.iiste.org, 08/18/2015
This study aims to investigate the importance of indirect consumer pharmaceutical advertising and its impact on
the physician-patient relationship quality. The study also aims to investigate the impact of the patient's medical
knowledge on the relationship between the indirect consumer pharmaceutical advertising and physician-patient
relationship quality. The survey instrument in a questionnaire form was designed to achieve the aims of this
study. The study had a pool of (171) physicians (dermatology, ENT, gastrointestinal) working in the private
sector in Amman. 148 usable questionnaires were retrieved which represents (86%) response rate. The findings
indicated that there is a statistical significant impact of the indirect consumer pharmaceutical advertising on the
physician-patient relationship quality dimensions, which are: trust, satisfaction, communication, conflict
handling, and no impact on physician-patient commitment. Also, the results showed, that the patient's medical
knowledge increased the impact of indirect consumer pharmaceutical advertising on the physician-patient
Keywords: Pharmaceutical, Indirect Advertising, Relationship Quality, Jordan
Suleiman A. Al Khattab1*, As’ad H. Abu-Rumman2, Ghadeer Methqal Zaidan2, " E-Integrated Marketing Communication and Its Impact on Customers’ Attitudes " , "American Journal of Industrial and Business Management",Vol.5,No.5, http://www.scirp.org/journal/ajibm, usa, 08/12/2015
This study aims to investigate the impact of E-integrated marketing communication (E-IMC) on
customers’ attitudes toward electronic products. In order to achieve the objectives of the study,
the researchers deployed the descriptive analytical approach due to its relevance to this kind of
research. The sample was purposive random sample of online customers who were exposed to
E-IMC in the context of electronic products in Jordan. 547 questionnaires were distributed; 498
questionnaires were collected back; and 455 questionnaires were accepted. The research included
two main variables with sub dimensions; E-IMC as the independent variable, customers’ attitudes
toward electronic products representing the dependent variable. E-IMC sub dimensions were online
advertising (OD), online public relations (OPR) and online sales promotion (OSP). Results revealed
that there was a statistically significant relationship between E-integrated marketing communication
(E-IMC) and customers’ attitudes toward electronic products. In the light of the results,
possible managerial implications are discussed and future research subjects are recommended.
E-Integrated Marketing Communication (E-IMC), Customers’ Attitudes, Electronic Companies,
Suleiman A. Al Khattab1*, As’ad H. Abu-Rumman2, Ma’n Mustafa Massad2, " The Impact of the Green Supply Chain Management on Environmental-Based Marketing Performance " , "Journal of Service Science and Management",Vol.8,No.8, http://www.scirp.org/journal/jssm, usa, 10/05/2015
This study aims to investigate “The impact of the Green Supply Chain Management” (GSCM) on Environmental-
Based Marketing Performance. In order to achieve the objectives of the study, the
researchers deployed the descriptive analytical approach due to its relevance to this kind of research.
The sample used in this study was the stratified convenience sampling, where the study
targeted the top and middle managerial levels from the population, and the targeted managerial
levels was made up of (167) employees in the five companies. 125 questionnaires were distributed
for the five companies with (25) questionnaires for each company. The accepted questionnaire
was (96). The results of the research showed that the elements of the Green Supply Chain
Management “Internal Environmental Management, Green Purchasing, Green Information Systems,
Cooperation with Customers, Eco-Design and Packaging, and Investment Recovery” practices affected
the environmental-based marketing performance. The results showed the element with
significant impact on the environmental-based marketing performance was internal environmental
Green Supply Chain Management, Marketing Performance, Nuqul Group Companies, Jordan
د. اسعد حماد أبو رمان , د.فالح عبد القادر الحوري, د.فيصل عبد الرحمن البوريني, " العلاقة بين الدعم التنظيمي المدرك والالتزام التنظيمي: دراسة ميدانية في المستشفيات الأردنية " , "مجلة المحاسبة والاارة والتامين",Vol.78,No.50, جامعة القاهرة, مصر جامعة القاهرة, 10/20/2011
هدفت هذه الدراسة إلى اختبار العلاقة بين الدعم التنظيمي المدرك والالتزام التنظيمي لدى الكادر التمريضي في المستشفيات الأردنية الحكومية على اعتبار أن الدعم التنظيمي الذي يدركه العاملون في مهنة التمريض يمكن أن يحدث أثرا في تحديد شكل الالتزام التنظيمي المرغوب لديهم تجاه المستشفى الذي يعملون فيه، كما حاولت الدراسة الكشف عن أكثر أبعاد الدعم التنظيمي المدرك تأثيرا في الالتزام التنظيمي، ولتحقيق أهداف الدراسة تم تطوير استبانة لجمع البيانات من أفراد عينة الدراسة المكونة من 275 ممرض وممرضة موزعين في جميع المستشفيات الحكومية العاملة في العاصمة عمان وعددها ثلاث مستشفيات، ولأغراض التحليل الإحصائي تم استخدام أساليب الإحصاء الوصفي وأسلوب الانحدار البسيط والمتدرج. توصلت الدراسة إلى عدة نتائج من أهمها: أن الدعم التنظيمي المدرك يؤثر بما نسبته (42.9%) من التباين الحاصل بالالتزام التنظيمي لدى العاملين في المستشفيات الأردنية المبحوثة، كما بينت الدراسة إلى أن أداء العاملين، وظروف العمل، والأجور العادلة، والدعم الإشرافي كانت أكثر الأبعاد تأثيرا في الالتزام المعياري كأحد أبعاد الالتزام التنظيمي.
الكلمات الدالة: الدعم التنظيمي، الالتزام، المستشفيات الحكومية، التمريض، الأردن.
asad aburumman, " Attitude of Small Hotels for Marketing Modern Concept A Study on one and tow Stars " , "المنظمة العربية",Vol.,No., مؤتمر المنظمة العربية للتنمية الإدارية ، بعنوان الملتقى الأول : التسويق في الوطن العربي , الامارات, 10/15/2002
This study aims to measure the Hotels managers perceptions of the modern marketing concept and its practical implications in the Jordanian hotels (one star and two stars) in Amman , The study distributing ( 53 ) questionnaires to the top management including two types of hotels (28 questionnaires in one star and 25 questionnaires in two stars).
This study has been concluded that the managers of these hotels does not percolated the concept of modern marketing and there attitude toward application this concept was negative and also the study appears that there are no differences between the directions and attitudes of both smalls hotels (one star and two stars) and the causes of this differences was the degree of these hotels and the year of foundation of it.