To be one of the most attractive business schools for students who are seeking high quality business education in Jordan and abroad.
Offering innovative and internationally - accredited programs that are appropriate to the needs of students, and the market , and continually improving its academic programs and encouraging research in order to maintain its standing as a faculty of excellence in higher education.
Offer a range of educational programs appropriate to the needs of students and the labor market.
Provide students with an up-to-date higher education in business and develop them to their full potential.
Provide students with the needed knowledge and skills for better understanding of business environment and better performance in their careers.
Provide an appropriate environment for research and methods modern teaching.
Provide community service through consulting and exchanging information and knowledge.