"Small donation can Makes Big difference"
In accordance with Faculty of administrative and financial sciences supporting efforts toward community services programs; marketing department has organized a charity campaign directed toward King Hussein Cancer Foundation started Monday 9th of November 2015. Faculty Students were given the opportunity to support the charity efforts of king Hussein Cancer Foundation by donating via their website:
Dean of Scientific Research at Petra University has dedicated 500JD to support above efforts where at the end of the donation campaign students who participated in online donation campaign were requested to fill a questionnaire to evaluate their online live experience. Investigated research constructs that considered crucial for enhancing usability of online donation for indoor campus community service programs were (Aesthetic of website design, content of marketing information and credibility).
The expected contribution of above research results can bridge the gap between theory and practice as follows:
Enhance Petra university positioning in quality assurance accreditation based on two important criterions Scientific research and Community service programs by adding anew dimension that exceed traditional ones .
Nonprofit organizations including King Hussein foundation will benefit from the recommendations for above research to increase online donation penetration rate among university students.