Sahem A Nawafleh and, " Virtual marketing and its impact on the quality of banking services " , "International Journal of Recent Scientific Research",Vol.5,No.12, International Journal of Recent Scientific Research, India, 12/28/2014
This paper tries to have a better understanding of how virtual marketing affects services'
quality in banking sector. Data was collected from a random population sample (n=60) to
reveal customers perspective in this study, a survey written questionnaire was answered by
a randomly selected sample. Data were assembled from this research instrument analyzed
by (T) test (3.5) for interpretation. To accomplish the finest approach concerning the
research and achieve the meant population which is the keen customers of commercial
banks of Jordan who are able to provide significant responses. However, the study finds
that Virtual marketing has important and significant effect on customers perceived banking
services and the service quality has been improved since Virtual marketing has been used
in banking sector.
Abdelwahhab I. Alloz, " Applying Electronic Customer Processes to Electronic Customer Retention (Field Study in Jordanian Telecommunication Sector) " , "International Journal of Business and Management",Vol.11,No.1, Canadian Center of Science and Education, Canada, 01/01/2016
Abdelwahhab I allozi, " The effect of applying the functions of human resources management in public institutions on improving the performance of their employees " , "International journal of statistics and systems",Vol.10,No.2, Research India Publications, Delhi,India, 09/15/2015