The Department of Animation and Multimedia Design aims to enrich the domestic and regional marketplaces with high quality graduates in animation and Multimedia design, and become an important part of the creative industry in the Middle East.​
The popularity of animation cinema and Multimedia is growing every day, and sustains both adult and child audiences across a range of platforms, from feature films to internet web-episodes. The department is committed to being part of this growth, to helping students increase their knowledge base and providing students with the confidence to take their place in the field of animation and Multimedia.​​
  - Provide students with a high quality program and encourage them to develop their own creativity at an advanced level in contemporary animation and digital media practice.
   - Build students’ creative confidence and give them the opportunity to promote their work to reach both domestic and international animation marketplaces.
-  Provide students with a broad understanding of practical and theoretical tools, technical skills, knowledge, and methods used in animation and Multimedia production.
 -  Encourage students to explore and promote their Arabic identity and culture through animation films.  
-  Provide students with the opportunity to attend international events related to animation and Multimedia design, in order to improve their knowledge as animation filmmakers, and to develop an international network of animation professionals.
-  Establish an official archive and library of Arab animation films to be an open source for students, professionals and researchers.
-   Encourage students to gain real experience with live client briefs and internships.

-      The production of a short animated film each year of the course, including the student’s name in the film credits, through collaborative workshops with Arab and international filmmakers.​

  • An understanding of the key principles of animation history, techniques and processes such as scriptwriting, character and background design, animation, editing, lighting, compositing, sound, music and marketing.
  • The ability to apply knowledge gained with originality, and create successful animation films to be screen for both Arab audiences and international audience with a different cultural awareness.
  • The confidence to study independently and collaborate within the field of animation and Multimedia, as this is key to successful projects.
  • A demonstrable understanding of the difference between written language and visual language.
  • The ability to identify a project’s target audience whether that is children, adults or families.
  • An ability to manage workloads and production schedules, and meet deadlines in order to achieve defined goals. 

Event Calendar
<October 2016>