University of Petra | Program Objectives

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Program Objectives

Preparing highly-qualified marketing staff to marketing activities competently and efficiently.
Providing students with advanced marketing knowledge and concepts to meet their future expectations.
Helping students to acquire marketing research skills and skills of field surveys according to approved research methods.
Introducing quantitative and qualitative advanced methods to students in order to analyze local and global markets.
Helping students to acquire the skills of using databases in formulating company's marketing strategy and supporting marketing decision-making processes.