The course aims at
providing the student with the basic knowledge of theories, principles,
concepts and contemporary practice of management in the business Sector. The
course covers the following topics: Meaning, importance, and evolution. The course also covers the managerial Functions: planning, decision- making, organizing,
directing and controlling. In addition to the enterprise functions such as
production, marketing, human resources, material management, finance, research
and development, knowledge and information management.
of Microeconomics (3:3-0)
This course introduces
the science of Economics and the economic problem with its implications for the
use and allocation of economic resources. It also discusses value theories with
particular emphasis on supply and demand, equilibrium, price determination, and
elasticity. The course also discusses consumer behavior theory and consumer
equilibrium through utility and indifference curve analysis. Finally, it
discusses production theory and equilibrium through cost and revenue analysis
in different markets in the short run and the long run, as well as distribution
theory and factor price determination.
of Statistics (3:3-0)
This course introduces
the science of Statistics and statistical research methods. It also discusses
sampling and sample data collection and classification. It covers various
topics in descriptive statistics, correlation and regression analysis, time
series, index numbers and an introduction to probability theory.
303101 Principles of
Accounting (1) (3:3-0)
This course covers the
definition of accounting, the role accounting plays in the business
environment, and its historical development. The course discusses the
definition of the economic unit and its relation to the accounting cycle, and
the accounting system and its components. It covers the recording of financial
transactions relating to capital investment, fixed asset, cash, inventory,
notes payable and notes receivable and other transactions. The course ends with
preparing the income statement and balance sheet. Accounting principles,
concepts, and postulates are also discussed briefly.
304101 Introduction to E-Business (3:3-0)
This course covers the definition
of accounting, the role accounting plays in the business environment, and its
historical development. The course discusses the definition of the economic
unit and its relation to the accounting cycle, and the accounting system and
its components. It covers the recording of financial transactions relating to
capital investment, fixed asset, cash, inventory, notes payable and notes
receivable and other transactions. The course ends with preparing the income
statement and balance sheet. Accounting principles, concepts, and postulates
are also discussed briefly.
Information Systems (3:3-0)
This course introduces
the basic concepts of Management Information Systems and their applications in
business organizations. This includes MIS classification, functions,
components, technology infrastructures, and their impact on various management
levels. The course also includes such important topics like E-business and E-commerce,
information systems security, and information resources management. Labs
include hands-on training to develop selected MIS applications using MS Access.
of Marketing (3:3-0)
Marketing definition, marketing
process, marketing strategy, the functions of marketing, the importance of
marketing, the analysis of the marketing environment, segmentation, targeting,
and positioning (STP), consumer behavior, the marketing mix (the product
strategy, the pricing strategy, the distribution and promotion strategy), services marketing,
the stages of new product development, and product life cycle.
Requirements (60 Hours)
& Production Management (3:3-0)
The course covers the
concepts, Strategies, and quantitative methods and analysis for decision making
in the functions of production and operations management, which are: Demand
forecasting, planned location, facility layout, process strategies, capacity
planning, supply chain management, process planning and design, quality
control, aggregate planning, and scheduling.
and Building the Project Business Plan (3:3-0)
entrepreneurship, entrepreneurial mind, strategic management in
entrepreneurship, E-business and entrepreneurship, sources of ideas for new
projects, forms of business ownership and franchising, the difference between
shareholders and the nature of business opportunities and planning for
startups, develop a business plan, develop a marketing plan, develop a
financial plan, Cash flow management, sources of funds: Equity and debt,
global aspects of entrepreneurship.
Concept of marketing
management, the tasks of marketing management, marketing mix management, designing and managing products, pricing management and policies, distribution channel
management, integrated marketing communications, methods and tools of marketing
planning, implementation and control.
Services definition, the
economy of services, services classifications, the service buyer behavior,
services marketing strategies, the marketing mix of service (product, price,
place, promotion, people, physical evidence, and process), the positioning
strategy of services, the core and complementary levels of services, new
services development, and quality of services.
Marketing Communications (3:3-0)
Concept of integrated marketing communications, the elements of
integrated marketing communications, planning of integrated marketing
communications, advertising, sales promotion, personal selling, public
relations, direct marketing, measuring and evaluating the effectiveness of
marketing communications, the ethics of integrated marketing communications.
306223 Tourism Marketing (3:3-0)
Definition of tourism
marketing and hospitality services, the importance
of tourism marketing and hospitality services,
travel and tourism motives, the characteristics of tourism product and
hospitality services, tourism supply and demand, the marketing mix of tourism
services, the competitiveness of tourism industry and the tourism marketing
Development of sales
management, the internal organization of sales management, choosing and
training of sales force, planning sales activities, sales objectives, methods
for predicting sales, the estimated sales budget, planning sales areas, sales
quota of sales representatives, and evaluation of sales force performance.
Services Marketing (3:3-0)
electronic marketing of financial services and banking, the financial marketing
environment, characteristics of financial products, marketing mix of financial
services, the quality of financial services, the strategy and product life
cycle of financial services, pricing, distribution and promotion of financial
services, the effect of personal selling and public relations on financial
Nature and importance of
consumer behavior, decision making process, market segmentation, the (personal,
psychological, social, and cultural) factors affecting the consumer behavior,
the culture and subculture, the social class, family, reference groups and
opinion leaders, motives, perception, learning, attitudes, and personality.
Methods in Marketing (3:3-0)
Quantitative methods in
market segmentation, coefficient of contingency, chi square, the feasibility of
the target market, predicting the market share, markov chain, one-way ANOVA, two-way
ANOVA, the quantitative methods for products, Boston Matrix, product life
cycle, the quantitative methods for pricing and promotion, sales forecasting
methods, the quantitative methods of consumer behavior, and the queuing theory.
306313 New Products
Creativity and innovation
management, new product development stages, idea generation, evaluation of new
concepts and ideas, screening methods, testing new concepts, features of new
products, new product design, testing the use of new product, commercial
launching, and integrated product strategy.
306314 E-Marketing (3:3-0)
E-Marketing Vs. Digital
Marketing Evolution of Web, Website Design, E- promotion/communication, Search
Engine Marketing Vs. Search Engine Optimization, Affiliate Marketing, Google Ads
and AdSense, E-buying processes, Customer Experience and E-Marketing Plan.
306321 Social and
Non-Profit Marketing (3:3-0)
Not for Profit Marketing Definition,
International Classification of Non-profit Orgs, Non-Profit Marketing Strategy
Phases, QoS for non-profit Orgs, Segmentation, Targeting & Positioning,
Voluntary Work Management in Non-Profit Orgs, Donation Raising Approaches,
Social accountability for Marketing, Role of NGOs Sector in education, health
and SMEs financing.
306323 Brand Management (3:3-0)
Emergence and evolution
of the brand concept, product classifications and the importance of brands,
product differentiation and its role in the competitive markets, brand differentiation,
building well-known brands, well-known brand components, financial value of a
well-known brand, different approaches to building a brand, relative position
for brands, the marketing activities directed towards building a well-known
brand, socially responsible marketing strategy to build brands.
Concepts and components
of the strategy, levels of strategic planning, development and building of
marketing strategy, strategic analysis, strategic choice at the corporate level
and at the strategic business unit level, market segmentation, market
targeting, the concept of competitive advantage, the implementation of
marketing strategy, controlling and evaluation of the marketing strategy.
International Marketing (3:3-0)
international and global marketing, theories of international marketing
behavior, assessment of the international marketing environment, marketing
research and international information systems, strategies for entering
international markets, export, licensing and acquisition, policies for
international (products, pricing, promotion, and distribution), international
trade exchange procedures.
system and its components, types of marketing research, marketing research
methodology, data types and sources of primary data, population and samples,
questionnaire design, statistical analysis methods and tests, final report
Issues in Marketing (3:3-0)
Prerequisite: 90 Hours
Introducing all new
Contemporary Issues in Marketing like, Sports Marketing, blue oceans strategy,
political marketing, brand marketing, Nostalgia, emotional intelligence and
its’ relationship with marketing, and digital marketing as well any new trends
related to contemporary Issues in marketing.
Nature of business
marketing and the differences between business products and consumer products,
methods of forecasting demand for business products, purchasing centers, the
relationship between buyer and seller in the business market, methods used by
industrial marketers to influence industrial customers, business market
segmentation, targeting and positioning, industrial product strategy, Marketing
channels in the business market, pricing strategies and policies in the
Project/ Field Training (3:3-0)
Prerequisite: 306312 + 90
Graduation Project: This
course covers a systematic process for evaluating the marketing strategy for a
specific firm by applying marketing strategy detailed steps. At the end of the course, students will be
prepared to present their analysis for a committee consisting of academic
members from the same department.
Field Training: By 160
hours. Training students in companies of several marketing fields such as the
banking sector, insurance companies and airline agencies. To give the trainee
the chance to gain practical experience that will help him/ her in finding a
suitable job in the future.
Requirements (6 Hours)
Channels & Retailing (3:3-0)
distribution channels, the objectives of the distribution channel, the
functions of the distribution channels, the environmental analysis of the
distribution channels, planning and organization of distribution channels,
brokers and agents, wholesale companies, retailing companies, physical
distribution management, service distribution channels compared to physical
goods, leadership within the distribution channels, conflict within the
distribution channels, and supply chain.
306207 Public Relations (3:3-0)
Importance of public
relations, the organization of public relations, planning in public relations,
means of communication in public relations, crisis management, public relations
and publicity, evaluation of public relations programs, measuring public
opinion and attitudes, practical case studies related to public relations
departments in companies.
organization of purchasing function, purchasing strategies, MRP, economic size
determination, selection of suitable purchasing sources, receiving and
inspecting the purchased products, purchasing and quality, purchasing and
price, purchasing of industrial equipment, sale of industrial production waste,
storage and functions, determination of stock levels and reorder point, storage
procedures, storage control.
306324 Health Care
principles of health care and pharmaceutical marketing, the behavior of the
beneficiary of health care and pharmaceutical services, market segmentation,
targeting, and positioning in the health care and pharmaceutical markets,
strategic marketing planning in health care and pharmaceutical organizations,
(product strategy, quality, promotion, and Pricing) of health care and
pharmaceutical products, factors affecting the distribution of health care and
pharmaceutical services, marketing applications in the health sector, health
care and pharmaceutical situation in Jordan.
Relationship Management (3:3-0)
and its different theoretical and practical domains. Relationship Economics (customer
acquisition, customer retention, acquisition and retention costs, economics of
retention strategies, switching costs, relationship longevity, knowing your
customer, validity of relationship economics), Relationship drivers, Customer
Partnerships, CRM Concepts (retention rate, acquisition rate, defection rate,
customer life time value).
Selling Skills (3:3-0)
Personal Selling Process,
Human Interaction, Information and Personal Selling, Phases of Sales Process,
Customers Encounter in Personal Selling, Opening and Closing of The Sales
Process, Personal Selling Practical Training While Dealing with Clients, Sales
Work Pressures, Time Management and Problems Solving in Creative Methods,
Emotional Intelligence of Sales Men.
Compulsory Requirements (12 Hours)
to Research Methods (3:3-0)
The course identifies the
basics of the scientific research, and clarifies the tools, methods and approaches
that can be used, and thus, the student will be able to prepare and write
different reports and research. This in turn will help the student to overcome
and deal with several life problems in a scientific manner.
for Business (3:3-0)
Polynomial. Fraction. Integer Exponents. Linear inequalities. Functions.
Straight-line equation. Derivation. Integration. Matrices.
304311 Social Media
and Electronic Customer Relationship Management (3:3-0)
Concepts of customer
relationship management, electronic customer relationship management and
customer database, the economic value of electronic customer relationship
management, electronic customer relationship management systems and their
application in organizations, data mining, ethical issues in the handling of
customer data, social networks and use to enable Enterprise to improve the
profitability of the organization through the use of social networks in the
management of customer relationship.
305101 Introduction to
Computer Applications (3:3-0)
Prerequisite: 9601099 /
students to the basic concepts of computer, computer applications and the
Internet. Plus, how to use computer and file management. In this course,
students will learn how to use the following applications:
This course also includes
an introduction to web page design and training students to design web pages
using Ms Word application.
Requirements (From Other Faculty Department)
Legislations (1) (3:3-0)
This course defines the
general provisions of organizations and the legal system for various commercial
companies. This course also includes a study of the Jordanian companies’ law,
by which the general provisions of the commercial companies stipulated in the
Jordanian companies’ law are explained.
Objectives of financial
management. Financial management functions. Financial Analysis. Financial
Ratios. Liquidity Ratios. Activity Ratios. Debt Ratios. Profitability Ratios.
Market Ratios. Time Value of Money. Future Value. Present Value. Bonds. Shares.
Working Capital Management. Liquidity Management. Cash Management. Inventory.
Use of accounting
information for managerial purposes to make rational decisions. Cost
classification and behavior, cost-volume-profit analysis; Relevant cost for
decision making, pricing decisions; Make or buy decisions; Decentralized
management; Budgeting, and operational and capital budgets.
305309 Web Site
Design & Management (3:3-0)
Principles and methods
used to plan, design, create, manage and improve websites. It covers important
topics such as website architecture and site page elements such as text,
images, tables, forms, frames, hyperlinks, and more. Skills for using page
creation software, using multimedia, successive patterns, programming and
website content management. HTML.
Systems & Applications (3:3-0)
Modern principles and
techniques of multimedia systems and training students to use their various
applications. Introduction to multimedia authoring systems and the use of their
core technologies such as digital images, graphics, animation, audio and video.
Methods of representation, processing and retrieval of multimedia data. Skills
of developing interactive websites for administrative applications.